We realized many years ago that the beverage product landscape is consumed by brands that attempt to build a connection with diverse communities by appealing to specific lifestyles. Diverse communities are culturally rich first, and we value brands most when they connect with who we are. This focus drives every engagement with TRYB, from bottle packaging to the ever-growing gallery of featured historic Black icons on our website.
Founded in 2020, and developed by partner in business and in life, Willoughby Avenue, TRYB is a Black-owned company established in response to the growing consumer shift in building genuine brand relationships via an authentic embrace of culture and history. TRYB’s mission is to craft natural and culturally rich beverages that celebrate who we are.
Each year, TRYB partners with grassroots nonprofit organizations who inspire and nurture Black children to live a life of excellence and provide opportunities to help build global communities. As a TRYB partner, these select nonprofit organizations receive up to 10% of TRYB profits.
All TRYB Beverages
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Theme Park Lemonade
We crafted this year-round favorite to celebrate the shared childhood memories of the best tasting & natural Lemonade on the planet. Perfectly sweetened and tart, Theme Park Lemonade is simply great.
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My Better Half & Half Tea
The ideal blend of our Theme Park Lemonade & the full-bodied taste of Black Tea. Lightly sweetened, its well-balanced flavors may be enjoyed at any time throughout the day.
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Peachology Tea
We crafted this freshly blended favorite so that you may enjoy the tangy rich flavor of peaches combined with our black tea. If you enjoy the taste of naturally crafted fruit and tea, this is the choice for you.
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Jamaican Ginger Sorrel Tea
Brilliantly red and sweet-tart, with a delicious bite from ginger and aromas of clove and citrus. The dried sepals of the hibiscus flower create a rich colorful red juice when infused with hot water and spices. Regarded as a holiday drink amongst many cultures, we believe that sorrel should be enjoyed year-round.
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